Gone are those days when plain and bland text files were the only medium to communicate with your audience, and video messages and slideshows were distant dreams confined to the selected few. But now, due to the latest and continuously updated technology, we are blessed by some of the most sophisticated platforms to present our ideas among our audiences. Out of the various business communication methods available online, video slideshows are among the most effective ways to communicate your message.
Video Slideshow- is it worth it?
Yes, it is worth every penny and minute of your investment. Numerous studies conducted over the years have already proven that videos are the best way to communicate a message to your audience more effectively. Messages received via videos are also easier to retain and recall.
Nowadays, most people who log in to the Internet spend a major chunk of their time watching videos than any other activity. If you go by the statistics, 33% of all the activities performed online are spent on watching some videos.
What are the advantages of making a slideshow-
- Video marketing content has the best ROI compared to any other mode
- A minute-long video is worth more than 1.8 million written words.
- The majority of the people, including the millennials, prefer watching videos rather than any different mode of content.
- With a lot of video makers available online, it is economical too.
Now let’s take a look on how to create great video slideshows-
Content of your video
The first point to decide before committing to your video making is the content of your video. You need to be aware of the subject of your work, the type of photos you want to use, and the whole theme of your video. A lot of it can depend on the purpose and the objectives you want to achieve through your content. After you are aware of these things, you can start looking for appropriate graphics, photos, and the background music of your slideshow.
For example- if you want to create a video slideshow to promote tourism of a particular destination, you should use the photos of the place’s scenic beauties, the natural flora and fauna of the place, and other various tourists’ spots. You can also feature cultural activities like various festivals of the region, the unique culinary cuisines, and others. After carefully editing all the photos and videos with a good editor like InVideo, your whole slideshow will come into life, and you will excel in your objectives.
We all know how important a well thought and executed introduction is for every type of video presentation. The first few minutes of your content will decide whether your viewers will continue to watch the rest of your video. Thus, you should carefully plan this part, don’t make it too lengthy and thoughtfully include all the catchy factors of your whole content. Make sure you give your audience a reason to continue with your video.
However, don’t clutter it and provide only enough information for your audience to continue with the rest of the video. Give an interesting teaser featuring the subject of the video and what else can your audience expect from it. That will be enough to keep them hooked.
Quality of the content
The quality is one of the most important in slideshow making. Make sure all pictures and videos you are using to create the slideshow are of good quality. Even if the whole video comes out well and perfectly executed in a thorough flow, a single bad quality photo can spoil the whole deal for you.
Besides, you must know that a single sub-standard photo can turn your viewers away from your hard work. So carefully choose every photo and video you are planning to use and make sure all are of conforming quality.
Follow a proper order
Remember that you are trying to tell a story through your video slideshow, so placing your pictures and videos correctly is of utter importance. Just the way the screenplay of a movie or television soap follows a flow of storytelling, your slideshow also shall be no different. You cannot just randomly start showing the features of your offerings or urge the audiences to take a call of action. Your slideshow first needs to introduce itself to your audience.
Moreover, the purpose of the video needs to be clearly stated and post that the various features and other aspects of your offering should be demonstrated through your video.
Do not overdo with texts
You are creating a video slideshow for a reason rather than just going for a simple text presentation. Thus, you must make sure not to go overboard with the number of texts in your video slideshow. Usage of texts should be on a requirement basis, let your photos and videos do the job of explaining to your audience and not text. The purpose of texts in your video should be of a support system to your photos. Don’t clutter the neat and aesthetic flow of your videos with unnecessary texts.
Add a personal touch
No matter what is the purpose of making the video or who your audiences are, you should always try to add a personal touch to all your video slideshows. Use https://invideo.io/make/slideshow-maker to create and edit your video slideshows to add a flare unique to your work. You can always add customized background, watermark, or logo to your work to always make it stand out from other’s contents.
Moreover, it will help create a secret bond with your audience and help them recognize your work. Video content marketing does not have the scope of a “one size fits all” strategy, so make sure you fine-tune every time you create something new.
Now you must be aware of the tricks of making your video slideshow stand out and achieve your objectives. Wear your creative hats and create the best video slideshow anyone has ever seen. Good Luck!